Prius Billboard offers sweet, fun interactivity

The new Prius Billboard in Times Square gives iPhone users the chance to upload their drawings to be displayed on the board. This is a fantastic wave of creative advertising that breaks the boundaries of interactive. Out of the box ideas, like this one, get you noticed, get you viral and build up brand loyalty. This kind of advertising can be done on any level and at any scale.  Just because you’re a small business doesn’t mean you can’t think out of the box.

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