<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; Guerilla</title>
	<atom:link href="http://3rdidea.com/inspiration/category/advertising/guerilla/feed/" rel="self" type="application/rss+xml" />
	<link>http://3rdidea.com/inspiration</link>
	<description></description>
	<lastBuildDate>Fri, 30 Jul 2010 21:58:08 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>John Kearney of S. Annville Twp PA is a genius!</title>
		<link>http://3rdidea.com/inspiration/2010/07/30/john-kearney-of-s-annville-twp-pa-is-a-genius/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=john-kearney-of-s-annville-twp-pa-is-a-genius</link>
		<comments>http://3rdidea.com/inspiration/2010/07/30/john-kearney-of-s-annville-twp-pa-is-a-genius/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 21:54:47 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clever]]></category>
		<category><![CDATA[customer communication]]></category>
		<category><![CDATA[retail advice]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=624</guid>
		<description><![CDATA[I was reading our local news paper (The Harrisburg Patriot) and noticed a letter to the editor. This letter was written by a concerned citizen in South Annville Twp., PA, which is just a few miles from Hershey. His suggestion was for various ways the state of Pennsylvania can make money through non-traditional advertising methods. [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2010/07/30/john-kearney-of-s-annville-twp-pa-is-a-genius/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Domino&#8217;s terrorizes &#8220;pizza holdouts&#8221;</title>
		<link>http://3rdidea.com/inspiration/2010/04/06/dominos_terrorizes_pizza_holdouts/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dominos_terrorizes_pizza_holdouts</link>
		<comments>http://3rdidea.com/inspiration/2010/04/06/dominos_terrorizes_pizza_holdouts/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 18:06:05 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[restaurant advertising]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Domino's Pizza]]></category>
		<category><![CDATA[exciting]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[Guerrilla]]></category>
		<category><![CDATA[out of the box]]></category>
		<category><![CDATA[pizza ads]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[television spots]]></category>
		<category><![CDATA[youtube advertising]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=588</guid>
		<description><![CDATA[In their latest campaign, Domino&#8217;s Pizza focused a lot cash &#38; coin on advertising to just 3 people. But, the world was watching. In a recent survey, Domino&#8217;s found that everyone thought their pizza was terrible. In an effort to change that perception, they changed their recipe. What has followed is an ingenious &#8220;out of [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2010/04/06/dominos_terrorizes_pizza_holdouts/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Christmas Ads: Santa Works at Mercedes, Shops at Sears.</title>
		<link>http://3rdidea.com/inspiration/2009/12/14/christmas-ads-santa-works-at-mercedes-shops-at-sears/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=christmas-ads-santa-works-at-mercedes-shops-at-sears</link>
		<comments>http://3rdidea.com/inspiration/2009/12/14/christmas-ads-santa-works-at-mercedes-shops-at-sears/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:10:08 +0000</pubDate>
		<dc:creator>Drewsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[consumerist]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[mercedes]]></category>
		<category><![CDATA[santa]]></category>
		<category><![CDATA[sears]]></category>
		<category><![CDATA[season]]></category>
		<category><![CDATA[sunday]]></category>
		<category><![CDATA[sweater]]></category>
		<category><![CDATA[ugly]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=553</guid>
		<description><![CDATA[While watching Sunday Night Football last night (ridiculous game) I noticed that good old Kris Kringle stars in a few commercials this season. I was multitasking so I didn&#8217;t have my eyes glued to the TV, but these two stuck out. The first one comes from Mercedes.  They&#8217;re alleging that Santa rides his bike around [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/12/14/christmas-ads-santa-works-at-mercedes-shops-at-sears/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMS Marketing Clearing Cars Off the Lot</title>
		<link>http://3rdidea.com/inspiration/2009/11/18/34-cars/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=34-cars</link>
		<comments>http://3rdidea.com/inspiration/2009/11/18/34-cars/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 22:09:12 +0000</pubDate>
		<dc:creator>Drewsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[automobiles]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[chevrolet]]></category>
		<category><![CDATA[driving]]></category>
		<category><![CDATA[fox]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[text-message]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=519</guid>
		<description><![CDATA[Normally, talking about texting and cars in the same space would warrant the voting of a bill in the House of Representatives. Today, however, we&#8217;re talking in a whole different context: text messaging to sell cars. While I could sit here and churn out facts on why text message (aka SMS) marketing is so simple [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/11/18/34-cars/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Tight Marketing Budget? Inexpensive Marketing Tips for Retail, Restaurants, and Entertainment Businesses</title>
		<link>http://3rdidea.com/inspiration/2009/07/14/tight-marketing-budget-inexpensive-marketing-tips-for-retail-restaurants-and-entertainment-businesses/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=tight-marketing-budget-inexpensive-marketing-tips-for-retail-restaurants-and-entertainment-businesses</link>
		<comments>http://3rdidea.com/inspiration/2009/07/14/tight-marketing-budget-inexpensive-marketing-tips-for-retail-restaurants-and-entertainment-businesses/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 21:52:34 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[entertainment marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[in-store marketing]]></category>
		<category><![CDATA[inexpensive marketing tips]]></category>
		<category><![CDATA[marketing on a budget]]></category>
		<category><![CDATA[restaurant marketing]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=378</guid>
		<description><![CDATA[It seems that businesses are cutting back as much as they can. Unfortunately, this often means that marketing and advertising budgets take a back seat. This is one of the worst things to do! Remaining consistent with your advertising while others are cutting back and disappearing results in gaining market share and more customers! However, [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/07/14/tight-marketing-budget-inexpensive-marketing-tips-for-retail-restaurants-and-entertainment-businesses/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What a Stupid Idea!</title>
		<link>http://3rdidea.com/inspiration/2009/06/11/what-a-stupid-idea/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-a-stupid-idea</link>
		<comments>http://3rdidea.com/inspiration/2009/06/11/what-a-stupid-idea/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 22:58:05 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[3-d cover]]></category>
		<category><![CDATA[absurd]]></category>
		<category><![CDATA[crazy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[genuis idea]]></category>
		<category><![CDATA[good ideas]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[memorable]]></category>
		<category><![CDATA[positive experience]]></category>
		<category><![CDATA[stupid ideas]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=290</guid>
		<description><![CDATA[True or False: Good ideas often sound foolish True! Let me explain what I’m talking about. Marketing messages and creating positive experiences for your customers can be a daunting and overwhelming task. There is so much to think about &#8211; staying consistent, making your messages match your in-store experience, keeping your customers happy, motivating your [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/06/11/what-a-stupid-idea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Forget about Guerrilla Marketing</title>
		<link>http://3rdidea.com/inspiration/2009/04/15/dont-forget-about-guerrilla-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dont-forget-about-guerrilla-marketing</link>
		<comments>http://3rdidea.com/inspiration/2009/04/15/dont-forget-about-guerrilla-marketing/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 21:42:51 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[crazy]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[tricks]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=191</guid>
		<description><![CDATA[Sometimes the most overlooked and underestimated form of marketing is guerrilla marketing. These marketing &#8220;tricks&#8221;  (which, by the way, are a favorite at 3rd Idea)  is often less expensive than other forms of media AND is more effective! A solid guerrilla campaign calls for some creative flair, clever thinking, and thought out execution. These tricks [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/04/15/dont-forget-about-guerrilla-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>T-Mobile: Viral Hopes&#8230;</title>
		<link>http://3rdidea.com/inspiration/2009/02/27/t-mobile-viral-hopes/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=t-mobile-viral-hopes</link>
		<comments>http://3rdidea.com/inspiration/2009/02/27/t-mobile-viral-hopes/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 19:17:33 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[amsterdam]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[dancing]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[improv everywhere]]></category>
		<category><![CDATA[t-mobile]]></category>
		<category><![CDATA[t-mobile train station]]></category>
		<category><![CDATA[train station]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=156</guid>
		<description><![CDATA[Yeah Yeah Yeah, viral marketing blah blah blah. Sure T-Mobile will get a lot of people to watch this amazing video. But was it worth it? The buzz will be great! But not about T-Mobile, about the event itself. I still have no idea what phone they&#8217;re offering that may be better than my options [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/02/27/t-mobile-viral-hopes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Apple a Day (gets media attention)</title>
		<link>http://3rdidea.com/inspiration/2009/01/02/an-apple-a-day-gets-media-attention/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=an-apple-a-day-gets-media-attention</link>
		<comments>http://3rdidea.com/inspiration/2009/01/02/an-apple-a-day-gets-media-attention/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 23:06:37 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[Guerrilla]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[Macworld]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=123</guid>
		<description><![CDATA[So, Steve Jobs, one of the kings of marketing, has decided to not attend MacWorld to deliver one of his infamous &#8220;keynotes.&#8221; People have begun to speculate all kinds of things. A number of people have asked my opinion so I thought I&#8217;d let you know. In this time of recession everyone is finding ways [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/01/02/an-apple-a-day-gets-media-attention/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Guerrila + YouTube = A Great Idea</title>
		<link>http://3rdidea.com/inspiration/2008/12/12/guerrila-youtube-a-great-idea/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=guerrila-youtube-a-great-idea</link>
		<comments>http://3rdidea.com/inspiration/2008/12/12/guerrila-youtube-a-great-idea/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 19:35:58 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Car Free Day]]></category>
		<category><![CDATA[combination]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[efforts]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[genius]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Prague]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[tatics]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=95</guid>
		<description><![CDATA[Nike&#8230; Of course we know them for great shoes, but we like to recognize them for their branding and marketing genius.The following YouTube video depcits a guerrila tactic done by Nike on &#8220;Car Free Day&#8221; in Prague. As if the statement wasn&#8217;t enough, they recorded it and put it on YouTube for the entertainment value [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2008/12/12/guerrila-youtube-a-great-idea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
