Domino’s terrorizes “pizza holdouts”

In their latest campaign, Domino’s Pizza focused a lot cash & coin on advertising to just 3 people. But, the world was watching. In a recent survey, Domino’s found that everyone thought their pizza was terrible. In an effort to change that perception, they changed their recipe. What has followed is an ingenious “out of the box” campaign driving the message that only a hand full of people have yet to try the new pie. A micro-site (www.pizzaholdouts.com) and YouTube campaign featuring the story of 3 of the remaining offenders being bombarded with ads targeted directly at them made up the push.

This is a very good example of guerrilla marketing at its finest. When was the last time you did something that pushed the envelope? Our goal is to always do something a little different, never be just a part of the crowd.  The next time you’re faced with an advertising decision, ask yourself if what you’re doing will make that splash or not. Domino’s did an outstanding job getting the point across in a new, unique and news-worthy way. Not to mention, the harnessed power of YouTube as part of anything you do will only assist in pushing you way ahead of your competitor.

Do us all a favor and be creative, think outside the safety zone and make an impact.

Christmas Ads: Santa Works at Mercedes, Shops at Sears.

While watching Sunday Night Football last night (ridiculous game) I noticed that good old Kris Kringle stars in a few commercials this season. I was multitasking so I didn’t have my eyes glued to the TV, but these two stuck out.

The first one comes from Mercedes.  They’re alleging that Santa rides his bike around and works for quality control at a Mercedes factory, which is attached to his home office. No wonder Mercedes are so expensive, they ship from the North Pole?

When Santa isn’t busy assuring quality at Mercedes, he’s shopping for flatscreens at Sears (with the reindeer). I don’t think I’d be allowed to bring my weiner dog into Sears, let alone 12 reindeer.

But be careful out there. That Sears Research Center might not be as simple as it seems. The Consumerist has a story about a woman who wasted 4 hours at various Sears locations trying to find a PS3.

All Santa commercials aside, who doesn’t love ugly sweaters?

Cozy! Sophisticated!

The Kansas City Art Institute’s website lets you make your own digital ugly Christmas sweater.

Happy Holidays!

Beat boredom with photoshop

Though it may be difficult to believe, the world of design can get boring from time to time. I certainly know we’ve had our moments where we just had to get up and get out of the office for a while. For some, the creative process turns from work to “fun” using the tools available to showcase talent.

This 2 minute YouTube video is a great showcase of some of that pent-up photoshop creativity… peep it out!

T-Mobile: Viral Hopes…

Yeah Yeah Yeah, viral marketing blah blah blah. Sure T-Mobile will get a lot of people to watch this amazing video. But was it worth it? The buzz will be great! But not about T-Mobile, about the event itself. I still have no idea what phone they’re offering that may be better than my options and no real incentive to switch. But I can say this: this is one cool video. Too bad I’m not saying, “this is one cool cell company.”

Snuggie

I saw this commercial a few week backs with my family and all of us in the room instantly started laughing.  The “Snuggie” is a blanket with sleeves (not quite the fashion statment I might add). The commercial is cheesy and almost silly, yet it definitely caught our attention.

Today I was browsing on facebook when I noticed a bumper sticker that had a picture of a woman on a sofa with a snuggie. The tag was “I’m a Snuggie girl.”  Which made me think…. obviously the cheesiness has caused some sort of following in a sense. Smart Idea? In this case I would say yes!
Check it out!