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		<title>Social Media Expert or snake oil salesman?</title>
		<link>http://3rdidea.com/inspiration/2010/07/08/social-media-expert-or-snake-oil-salesman/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-expert-or-snake-oil-salesman</link>
		<comments>http://3rdidea.com/inspiration/2010/07/08/social-media-expert-or-snake-oil-salesman/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 14:22:28 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[caution]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media experts]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=616</guid>
		<description><![CDATA[It seems like everyday we&#8217;re introduced to at least a half dozen new &#8220;Social media experts&#8221; who will gladly assist your business with Twitter, Facebook, Blogging and whatever else is popular that day. With unemployment so high right now, a lot of would-be entrepreneurs are diving into social media, simply thinking that just by knowing [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>What not to do on Twitter</title>
		<link>http://3rdidea.com/inspiration/2010/06/17/what-not-to-do-on-twitter/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-not-to-do-on-twitter</link>
		<comments>http://3rdidea.com/inspiration/2010/06/17/what-not-to-do-on-twitter/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 17:14:36 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media help]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter for business]]></category>
		<category><![CDATA[twitter help]]></category>
		<category><![CDATA[twitter tips]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=612</guid>
		<description><![CDATA[Last night we held a private social media course in Maryland. It was a great time and we met a lot of enthusiastic and anxious people ready to jump into the social media realm. As we find most often when we speak, the bulk of the questions were about Twitter.  If you haven&#8217;t really grasped [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Things You Need to Know About Social Media</title>
		<link>http://3rdidea.com/inspiration/2010/06/02/4-things-you-need-to-know-about-social-media/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-things-you-need-to-know-about-social-media</link>
		<comments>http://3rdidea.com/inspiration/2010/06/02/4-things-you-need-to-know-about-social-media/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 22:57:04 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media consultants]]></category>
		<category><![CDATA[social media help]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=597</guid>
		<description><![CDATA[Before diving head first into a social media marketing plan for your company (side note: we ALWAYS recommend going in with a plan) there are a few things you should seriously consider. Many people do not fully understand the concept of social media marketing and why it is so entirely different from traditional methods of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Media Revolution 2</title>
		<link>http://3rdidea.com/inspiration/2010/05/14/social-media-revolution-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-revolution-2</link>
		<comments>http://3rdidea.com/inspiration/2010/05/14/social-media-revolution-2/#comments</comments>
		<pubDate>Fri, 14 May 2010 17:57:54 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[social media branding]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media revolution]]></category>
		<category><![CDATA[social media statistics]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=594</guid>
		<description><![CDATA[Many of you have probably seen the original &#8220;Social Media Revolution&#8221; video. This is the newest version of that video with updated social media statistics. (i.e. If Facebook were a country it would now be the 3rd largest!!) If you have any doubts that social media is here to stay, this video is sure to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Domino&#8217;s terrorizes &#8220;pizza holdouts&#8221;</title>
		<link>http://3rdidea.com/inspiration/2010/04/06/dominos_terrorizes_pizza_holdouts/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dominos_terrorizes_pizza_holdouts</link>
		<comments>http://3rdidea.com/inspiration/2010/04/06/dominos_terrorizes_pizza_holdouts/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 18:06:05 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[restaurant advertising]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Domino's Pizza]]></category>
		<category><![CDATA[exciting]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[Guerrilla]]></category>
		<category><![CDATA[out of the box]]></category>
		<category><![CDATA[pizza ads]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[television spots]]></category>
		<category><![CDATA[youtube advertising]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=588</guid>
		<description><![CDATA[In their latest campaign, Domino&#8217;s Pizza focused a lot cash &#38; coin on advertising to just 3 people. But, the world was watching. In a recent survey, Domino&#8217;s found that everyone thought their pizza was terrible. In an effort to change that perception, they changed their recipe. What has followed is an ingenious &#8220;out of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Word of Mouth Marketing at its Finest</title>
		<link>http://3rdidea.com/inspiration/2010/03/04/word-of-mouth-marketing-at-its-finest/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=word-of-mouth-marketing-at-its-finest</link>
		<comments>http://3rdidea.com/inspiration/2010/03/04/word-of-mouth-marketing-at-its-finest/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 17:29:53 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[consumer marketing help]]></category>
		<category><![CDATA[how to build more word of mouth]]></category>
		<category><![CDATA[marketing advice]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tide pen]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Word of mouth marketing strategy]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=584</guid>
		<description><![CDATA[While Mak and I were  in Philly this week for business I had the opportunity to witness word of mouth marketing at its finest. We were eating lunch at the bar of the White Dog Cafe (which just happens to be one of my favorite restaurants) enjoying our lunch when the woman next to us [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Common Social Media Mistakes</title>
		<link>http://3rdidea.com/inspiration/2010/03/01/common-social-media-mistakes/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=common-social-media-mistakes</link>
		<comments>http://3rdidea.com/inspiration/2010/03/01/common-social-media-mistakes/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:13:58 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media advice]]></category>
		<category><![CDATA[social media help]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media mistakes]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=579</guid>
		<description><![CDATA[Many businesses are jumping into the social media realm full force and we applaud these efforts! Likewise, many people are falling prey to common mistakes and errors.  Although social media tools are relatively simple to operate from a technical standpoint, the mindset that a business must adopt in order to approach these tools correctly is [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Facebook, Customer Service, and Peep-Toe Wedges.</title>
		<link>http://3rdidea.com/inspiration/2010/02/10/facebook-customer-service-and-peep-toe-wedges/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=facebook-customer-service-and-peep-toe-wedges</link>
		<comments>http://3rdidea.com/inspiration/2010/02/10/facebook-customer-service-and-peep-toe-wedges/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:54:32 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Anthropologie]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer service online]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[increasing word of mouth]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[ways to increase customer service]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=568</guid>
		<description><![CDATA[It is a widely accepted notion that social media is changing the way we do business. Long gone are the days where people might tell a few of their friends about a positive or negative customer experience. Now, they can tell their entire network of contacts and essentially the world through social media. This idea [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2010/02/10/facebook-customer-service-and-peep-toe-wedges/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Effective Marketing Requires More than Perceived Value</title>
		<link>http://3rdidea.com/inspiration/2010/01/14/effective-marketing-requires-more-than-perceived-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=effective-marketing-requires-more-than-perceived-value</link>
		<comments>http://3rdidea.com/inspiration/2010/01/14/effective-marketing-requires-more-than-perceived-value/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:37:10 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[effective marketing strategy]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=566</guid>
		<description><![CDATA[Before the digital age of today, effective advertising meant creating perceived value through its communication. Marketing does indeed need to communicate value to an audience, however, the actual products and experiences must become the biggest asset.  With social media and countless amounts of information accessible to us via the internet, a product or services inability [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Permission Marketing &#8211; Marketing of Today</title>
		<link>http://3rdidea.com/inspiration/2010/01/11/permission-marketing-marketing-of-today/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=permission-marketing-marketing-of-today</link>
		<comments>http://3rdidea.com/inspiration/2010/01/11/permission-marketing-marketing-of-today/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 22:25:08 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[consumer marketing help]]></category>
		<category><![CDATA[marketing help]]></category>
		<category><![CDATA[modern marketing practices]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=563</guid>
		<description><![CDATA[According to Seth Godin, &#8220;Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.&#8221; (Read [...]]]></description>
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		<slash:comments>0</slash:comments>
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