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	<title> &#187; branding</title>
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		<title>John Kearney of S. Annville Twp PA is a genius!</title>
		<link>http://3rdidea.com/inspiration/2010/07/30/john-kearney-of-s-annville-twp-pa-is-a-genius/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=john-kearney-of-s-annville-twp-pa-is-a-genius</link>
		<comments>http://3rdidea.com/inspiration/2010/07/30/john-kearney-of-s-annville-twp-pa-is-a-genius/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 21:54:47 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clever]]></category>
		<category><![CDATA[customer communication]]></category>
		<category><![CDATA[retail advice]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=624</guid>
		<description><![CDATA[I was reading our local news paper (The Harrisburg Patriot) and noticed a letter to the editor. This letter was written by a concerned citizen in South Annville Twp., PA, which is just a few miles from Hershey. His suggestion was for various ways the state of Pennsylvania can make money through non-traditional advertising methods. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Expert or snake oil salesman?</title>
		<link>http://3rdidea.com/inspiration/2010/07/08/social-media-expert-or-snake-oil-salesman/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-expert-or-snake-oil-salesman</link>
		<comments>http://3rdidea.com/inspiration/2010/07/08/social-media-expert-or-snake-oil-salesman/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 14:22:28 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[caution]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media experts]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=616</guid>
		<description><![CDATA[It seems like everyday we&#8217;re introduced to at least a half dozen new &#8220;Social media experts&#8221; who will gladly assist your business with Twitter, Facebook, Blogging and whatever else is popular that day. With unemployment so high right now, a lot of would-be entrepreneurs are diving into social media, simply thinking that just by knowing [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Importance of Customer Experience and Branding</title>
		<link>http://3rdidea.com/inspiration/2009/11/03/the-importance-of-customer-experience-and-branding/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-importance-of-customer-experience-and-branding</link>
		<comments>http://3rdidea.com/inspiration/2009/11/03/the-importance-of-customer-experience-and-branding/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 16:01:22 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer communication]]></category>
		<category><![CDATA[holiday marketing]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=492</guid>
		<description><![CDATA[I just finished reading the AdAge Digital article entitled: &#8220;Why Search May Not Click for Retailers by Abbey Klaassen. &#8221; According to the article, retailers are inclined to throw lots of money into search for this upcoming holiday season, but the truth is, the search trends are showing this may not be such a great [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choosing the Right Traditional Media for Your Company</title>
		<link>http://3rdidea.com/inspiration/2009/09/09/choosing-the-right-traditional-media-for-your-company/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=choosing-the-right-traditional-media-for-your-company</link>
		<comments>http://3rdidea.com/inspiration/2009/09/09/choosing-the-right-traditional-media-for-your-company/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 16:33:43 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising advice]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[advertising on a budget]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[traditional media]]></category>
		<category><![CDATA[traditional media buying tips]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=447</guid>
		<description><![CDATA[Using Traditional Media (newspapers, magazines, television, radio, billboards, etc.) may not be for everyone and it is certainly only a portion of your overall marketing efforts. Once you determine whether or not these advertising vehicles even make sense for you, it can definitely become a daunting task. With all of the options and media reps [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Working for Change vs. Making Changes &#8211; How Community Involvement Benefits Businesses and Their Causes</title>
		<link>http://3rdidea.com/inspiration/2009/07/15/working-for-change-vs-making-changes-how-community-involvement-benefits-businesses-and-their-causes/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=working-for-change-vs-making-changes-how-community-involvement-benefits-businesses-and-their-causes</link>
		<comments>http://3rdidea.com/inspiration/2009/07/15/working-for-change-vs-making-changes-how-community-involvement-benefits-businesses-and-their-causes/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 17:28:16 +0000</pubDate>
		<dc:creator>Mary the Intern</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AdWeek]]></category>
		<category><![CDATA[animal rescue]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business helping the community]]></category>
		<category><![CDATA[charitable initiatives]]></category>
		<category><![CDATA[community involvement]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[Dairy Queen]]></category>
		<category><![CDATA[Dawn]]></category>
		<category><![CDATA[getting involved]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[TOMS Shoes]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=373</guid>
		<description><![CDATA[I just finished reading AdWeek&#8217;s article &#8220;How Change Happens,&#8221; by David Mitchell and Kirk Souder &#8211; it talks about the difference between working for changing and successfully making changes. It focuses mostly on non-profit initiatives (getting more people to put on seatbelts and getting fewer to drunk drive, for example), but it&#8217;s an idea that [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/07/15/working-for-change-vs-making-changes-how-community-involvement-benefits-businesses-and-their-causes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Loving the new retro Pepsi</title>
		<link>http://3rdidea.com/inspiration/2009/05/28/loving-the-new-retro-pepsi/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=loving-the-new-retro-pepsi</link>
		<comments>http://3rdidea.com/inspiration/2009/05/28/loving-the-new-retro-pepsi/#comments</comments>
		<pubDate>Thu, 28 May 2009 22:51:38 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bottles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[cola]]></category>
		<category><![CDATA[lables]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[pepsi]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=217</guid>
		<description><![CDATA[The new &#8220;Throwback&#8221; bottle I just started seeing the special &#8220;throwback&#8221; Pepsi bottles. Love it! Additionally, I loved that they used the term &#8220;throwback&#8221; instead of the more obvious &#8220;retro&#8221; (read: my title). Pepsi is so good at identifying with the new generation even when looking at the past. They could have chosen to use [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/05/28/loving-the-new-retro-pepsi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wal-mart Re-Branded</title>
		<link>http://3rdidea.com/inspiration/2009/04/02/wal-mart-re-branded/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wal-mart-re-branded</link>
		<comments>http://3rdidea.com/inspiration/2009/04/02/wal-mart-re-branded/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 17:30:24 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[beauty for less]]></category>
		<category><![CDATA[live better]]></category>
		<category><![CDATA[re-branding]]></category>
		<category><![CDATA[save money]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=179</guid>
		<description><![CDATA[Wal-mart&#8230; we all have certain feelings associated with the retailer, but through their new campaigns they are trying to change these previous feelings. The task is to create a new image still resonating with those tightening their budgets, but adding the aspect of high value and sophistication. Hence, &#8220;Save money. Live better.&#8221; They began with [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/04/02/wal-mart-re-branded/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I just had to share this design&#8230;</title>
		<link>http://3rdidea.com/inspiration/2009/03/02/i-just-had-to-share-this-design/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=i-just-had-to-share-this-design</link>
		<comments>http://3rdidea.com/inspiration/2009/03/02/i-just-had-to-share-this-design/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 20:05:56 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[blush]]></category>
		<category><![CDATA[brush]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[cosmetics]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Mary Kay]]></category>
		<category><![CDATA[re-branding]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=161</guid>
		<description><![CDATA[  I love the concept of this design! It is clever and well done. Visit www.marykay.com to take a look at their recent re-branding efforts. You might also be seeing the new Mary Kay Cosmetics television commercials. They are very well done as well!]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/03/02/i-just-had-to-share-this-design/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pepsi &#8211; Let&#8217;s look again</title>
		<link>http://3rdidea.com/inspiration/2009/01/19/pepsi-lets-look-again/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=pepsi-lets-look-again</link>
		<comments>http://3rdidea.com/inspiration/2009/01/19/pepsi-lets-look-again/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 18:34:29 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[hip]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[legacy]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[makeover]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[young demographics]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=137</guid>
		<description><![CDATA[I don&#8217;t mean to be the devil&#8217;s advocate here. (Well, maybe a little). But I wanted to throw in another twist to the previous Pepsi blog. Yes, it may appear that Pepsi has just updated their logo frivolously. However, what brand is causing a stir to the point that people are talking about it? PEPSI! [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/01/19/pepsi-lets-look-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Pepsi Logo?</title>
		<link>http://3rdidea.com/inspiration/2009/01/18/new-pepsi-logo/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=new-pepsi-logo</link>
		<comments>http://3rdidea.com/inspiration/2009/01/18/new-pepsi-logo/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 17:06:08 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[bethesda maryland]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[diet pepsi]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[new pepsi logo]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[pepsi can]]></category>
		<category><![CDATA[sheetz]]></category>
		<category><![CDATA[soda]]></category>
		<category><![CDATA[soda wars]]></category>
		<category><![CDATA[updates]]></category>

		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=134</guid>
		<description><![CDATA[So we are driving home from a wonderful night in Bethesda Maryland, got thirsty and stopped at a Sheetz for a &#8220;refill.&#8221; Much to our surprise we came across the new Pepsi can and logo design. Hello?! What is going on here? I&#8217;m not quite sure what to think. The last logo update in the [...]]]></description>
		<wfw:commentRss>http://3rdidea.com/inspiration/2009/01/18/new-pepsi-logo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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