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  • Wendy’s Fun

    Posted on January 23rd, 2009 Mak No comments
    Need change?

    Need change?

    The Dave Thomas Foundation missed an opportunity for clever cuteness… how about: “Give a little change (a lot).” A simple play on words in this case would have been very cool.  We still love you Dave Thomas.. and were happy to give!

  • Guerilla: Feed It

    Posted on October 13th, 2008 Mak No comments

    A huge mistake businesses make in smaller markets like York & Frederick is leaving out the Guerilla aspect of any campaign. Sure, its not always the best option, but usually (if properly executed) the most effective. Keep in mind when doing a “Guerilla” campaign that you need to keep it clean but push the edge. Don’t distory property, but still give people something to look at. Usually, Guerilla tactics are used when money is at its tightest, so big, extravagent displays aren’t usually the road to go down. However, in the case below, you’ll see some coins were spent in an effort to be “non-traditional”:

    Guerilla Style at its best..

    Guerilla Style at its best..

    Thats a big pot hole!

    Thats a big pot hole!

    Nice huh?  The next time you’re in a tight spot, think “creatively” and you might find yourself spending less and getting more.