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	<title> &#187; effective marketing strategy</title>
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		<title>Effective Marketing Requires More than Perceived Value</title>
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		<pubDate>Thu, 14 Jan 2010 20:37:10 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding tips]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[effective marketing strategy]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Before the digital age of today, effective advertising meant creating perceived value through its communication. Marketing does indeed need to communicate value to an audience, however, the actual products and experiences must become the biggest asset.  With social media and countless amounts of information accessible to us via the internet, a product or services inability [...]]]></description>
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