CBS & Pepsi put video ad in print

Next week, CBS & Pepsi are teaming up to put a video ad in the center of Entertainment weekly.

Taken from Ad Age.

Yes, you heard correctly. The ultra slim video screen technology will interact with readers in the New York and Los Angeles markets.

I think this is one of the coolest concepts and shows how traditional marketing ideas are changing. What I do not understand, though, is why they aren’t running an ad campaign to promote the ad?! This is one of the few times you could get away with it!

For the complete skinny, check out the article in this week’s Adage.