An Apple a Day (gets media attention)

So, Steve Jobs, one of the kings of marketing, has decided to not attend MacWorld to deliver one of his infamous “keynotes.” People have begun to speculate all kinds of things. A number of people have asked my opinion so I thought I’d let you know.

In this time of recession everyone is finding ways to cut back, well, not everyone… but huge Fortune 500s are in a big way. The geniousness of Apple is that Apple is news. They can pull back on the ad budget in the beginning of 2009 because the news media has kept Apple in the spot light due to Job’s absence. Call me crazy (and many do), but everything Steve Jobs is usually motivated by something much beyond the surface. In this case? I think my bet is that he is basking in the press while sitting deviously ready to unveil his next wild and crazy toy………… Guerrilla marketing at its best.