Pepsi – Let’s look again

I don’t mean to be the devil’s advocate here. (Well, maybe a little). But I wanted to throw in another twist to the previous Pepsi blog. Yes, it may appear that Pepsi has just updated their logo frivolously. However, what brand is causing a stir to the point that people are talking about it? PEPSI! Did you even noticed Coke sitting there? I would guess not. How many other people will see the new logo and take notice?

The new logo is hip and fun. Yes, a brand must always hold true to its legacy, and I think it still is holding true. We do not look at the new logo and say, “What is this new brand I have never heard of ?” Of course not. We look at the new, funky red, blue, and white circle and go “Wow. Pepsi got a makeover.” Seeing that symbol still conjures up the same feelings toward the brand and we still recognize it as such. In my opinion, becoming hip and cool is smart. Change is not always a bad thing!

Also, let’s not forget about the younger demographics. I would guess that Pepsi would like to snag some of these people making the all important choice: Pepsi or Coke? Which brand appeals more to them? Yeah, traditional legacies are great, but so is being innovative.