Guerilla: Feed It

A huge mistake businesses make in smaller markets like York & Frederick is leaving out the Guerilla aspect of any campaign. Sure, its not always the best option, but usually (if properly executed) the most effective. Keep in mind when doing a “Guerilla” campaign that you need to keep it clean but push the edge. Don’t distory property, but still give people something to look at. Usually, Guerilla tactics are used when money is at its tightest, so big, extravagent displays aren’t usually the road to go down. However, in the case below, you’ll see some coins were spent in an effort to be “non-traditional”:

Guerilla Style at its best..

Thats a big pot hole!

Nice huh?  The next time you’re in a tight spot, think “creatively” and you might find yourself spending less and getting more.