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		<title>What is Your Customer REALLY Buying?</title>
		<link>http://3rdidea.com/inspiration/2009/06/15/what-is-your-customer-really-buying/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-your-customer-really-buying</link>
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		<pubDate>Mon, 15 Jun 2009 18:32:55 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
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		<category><![CDATA[restaurants]]></category>
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		<description><![CDATA[Steak, a new sweater, perfume, sunglasses, a bottle of wine, a new computer…. Retail and restaurant industry professionals could create a list that would never end of “things” their customers buy. However, I would argue there is one thing that ties each of these purchases together and that is the customer experience. Successful business professionals [...]]]></description>
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		<title>Your Business Positioning Statement and Why It&#8217;s Important</title>
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		<pubDate>Thu, 11 Jun 2009 21:41:32 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://3rdidea.com/inspiration/?p=270</guid>
		<description><![CDATA[A positioning statement is vital to any retail store, restaurant, and entertainment-based business since it defines who you are and what makes you different from your competition. Basically, this statement feeds your marketing messages and becomes a vital part of how you promote yourself. Businesses that are selling in a highly competitive field or offering [...]]]></description>
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		<title>Top 5 ways to build customer base for your restaurant</title>
		<link>http://3rdidea.com/inspiration/2009/06/11/top-5-ways-to-build-customer-base-for-your-restaurant/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=top-5-ways-to-build-customer-base-for-your-restaurant</link>
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		<pubDate>Thu, 11 Jun 2009 21:37:27 +0000</pubDate>
		<dc:creator>Mak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[restaurant advertising]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[atmosphere]]></category>
		<category><![CDATA[restaurant advice]]></category>
		<category><![CDATA[restaurant experience]]></category>
		<category><![CDATA[restaurant marketing]]></category>
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		<description><![CDATA[With so many restaurant choices available, how do restaurant owners gain, build and maintain their broad base of clientele? Competition is fierce and the decision as to where hungry patrons go lies completely in experience. You&#8217;ve seen it a hundred times! One restaurant has a 2 hour wait while the one across the street has [...]]]></description>
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		<title>Mirror, Mirror, on the wall&#8230;</title>
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		<comments>http://3rdidea.com/inspiration/2008/12/09/mirror-mirror-on-the-wall/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 14:47:15 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[behavior]]></category>
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		<description><![CDATA[Branding and marketing&#8230; it all comes down to one thing: image. Your image is the basis for everything. It is what causes people to associate certain feelings and perceptions with your brand, product, or service. As we have discussed numerous times, people will choose a brand over another because of these associated feelings. Every aspect [...]]]></description>
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