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	<title> &#187; TV commercials</title>
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		<title>Social Media: Can it Work With Traditional Advertising?</title>
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		<pubDate>Mon, 27 Apr 2009 16:55:00 +0000</pubDate>
		<dc:creator>Val</dc:creator>
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		<description><![CDATA[Short answer: Yes. Long answer: There is no dying social media. Furthermore, there is no denying the shift of traditional advertising methods to methods of social media. Everyone is equal with social media. One person can have just as loud a voice as a newspaper, which at one time (not so long ago) was absolutely [...]]]></description>
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		<title>T.J. Maxx: Branding at its Best</title>
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		<pubDate>Wed, 15 Oct 2008 12:52:45 +0000</pubDate>
		<dc:creator>Val</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[T.J. Maxx]]></category>
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		<description><![CDATA[Have you seen the new T.J. Maxx commercials? What an awesome branding campaign! T.J. Maxx has typically been branded as a discount retail store. PROBLEM: This positioning carried perceptions of being &#8220;last year&#8217;s fashions&#8221;, &#8220;the stuff nobody wanted&#8221;, etc. etc&#8230; This new branding campaign is blowing these perceptions AWAY!! For those that haven&#8217;t seen them, [...]]]></description>
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